Coordinated digital growth strategies only provide an ROI multiplier if the sales team supporting it has a high close rate. Data analytics on lead count paired with revenue generated provides visibility to business owners on the “leaking holes” of their team. Interviewing the best performers then sheds light on the sales tactics necessary for maximum close rate. That’s where the sales optimization begins!
SEO, Search Engine Optimization, does not work if the landing page or website is inefficient. CTA, call-to-action, buttons ensure customers can quickly and easily contact your company. “Get a Free Quote” is one example enabling customers to immediately provide their information so your team can contact them via call, text or email. Paired with software implementation such as Lead Automation, your operation is streamlined for quickest customer response resulting in an optimized, digital-driven sales growth. Google Analytics monitoring is the last piece of the puzzle tracking the performance of these designs in order to A/B split test different themes or forms.
The next piece of the puzzle is Google Advertising Campaigns. Google Ads list your company at the top of searches, provide feedback on keywords that net the highest sales per click and guarantee new customer targeting. This is the first step towards paid advertising in a coordinated digital growth strategy. This keyword data can then drive decision-making on SEO initiatives and where to focus efforts. Why assume how new customers find you when Google Ads can provide that information for you?
Once the “ideal customer base” is determined, social media campaigns coupled with email blasts to your existing and prospective customers formulate an outbound digital strategy that dwarfs the competition.
Hello, my name is Thad Norman, owner and founder of Velocity SEO, CRM, PPC and Business Automation. My experience ranges from cofounding my first company in my 20’s specializing in McLaren performance called HYPERCAR Development then adding a second vertical called HYPER Offroad to being the COO/CMO of Sun Stoppers, XPEL’s largest tint dealer in the world helping grow it from 12 locations in 2019 to over 70 locations in 28 states in less than 3 years. I also assist companies with a wide variety of business services. I have a dynamic background ranging from over 10 years of SaaS experience to Nuclear Power School in the Navy, and prior to that undergraduate research in Physics Ferromagnetism.
I’ve done speaking engagements ranging from breakout sessions at XPEL’s Dealer Conference to an opening session about Sales in the Digital Age at International Window Film Conference, Corporate vs Entrepreneurship at Elon University with Pi Sigma Epsilon Business Fraternity and How to Scale your business in the Digital Age at Society of Lake Management Professionals.
Before I started my first business, I worked for 6 years in Corporate America as a Sales and Application Engineer in automated manufacturing. I provided operational efficiency solutions for companies such as Amazon, BMW, Boeing, BorgWarner, Bridgestone, Daimler (Mercedes), GE Aviation, Goodyear, Hospira, Michelin, P&G, RJ Reynolds, Robert Bosch, Shutterfly, Walmart, ZF Transmissions and more. I served as an engineering resource to these companies in daily troubleshooting and implementation of automated inspection systems to streamline their operations. The fact that I was able to help these global brands optimize their operations means you can trust my team to engineer growth for your business too!